Kitchen (pictured) was previously head of new business at the National Centre for Social Research (NatCen), and has also been senior research director on NatCen’s children and young people team.

In her new role, Kitchen will lead BMG Research’s new business activity, focusing on client and account management.

BMG Research is based in London, Birmingham and Glasgow, and focuses on social research issues such as customer and employee experience, public perceptions and policy, behaviour management, and change and evaluation.

Dawn Hands, managing director and co-founder of BMG Research, said: “Sarah will undoubtedly enable us to compete even more strongly and make our growth increasingly exponential.”