Spergel’s hire comes two months after the launch of Interpret’s Hispanic media and entertainment research division, led by Diego Rodriguez.

Spergel joins Interpret with nearly 20 years of client and supplier-side television research experience. He said: “I am so excited to be joining this incredibly passionate and talented team of researchers, and look forward to working with both ‘traditional’ and ‘new’ television clients to develop innovative products and methodologies that will not only answer today’s key questions, but will prepare these companies for the future.”

Grant Johnson, CEO of Interpret, added: “Ben is as passionate as they come, and that passion for research and problem-solving is infectious. He loves the challenge of helping clients devise new methods of distributing, monetising and marketing their content.”