The entertainment, media and technology measurement and research firm which has offices in Los Angeles and New York, made the appointment in a bid to strengthen its East Coast presence. Voss was previously at Paradigm Mobile and Millward Brown.

Grant Johnson, Interpret’s CEO, said: “It is becoming increasingly important to bolster our local presence for our east coast clients, as our business continues to expand. Charles’s extensive advertising research experience and consultative approach with clients makes him an excellent fit.”