Liam Corcoran (pictured), based in London, has been named as strategic adviser, and will support Behavix’s expansion using skills in programmatic advertising, behavioural data and audience measurement.

Before joining Behavix, Corcoran held a senior role at ByteDance, and has prior experience at Dynata (formerly Research Now) and Arbitron.

In the US, Julia Roland joins Behavix to support business development efforts across the east coast, having previously worked at Ipsos and Nielsen.

Alex Costakis, who will work between Berlin and Los Angeles, has been appointed Behavix’s to help with the company’s expansion into pharmaceuticals, advertising and media, and has prior experience at Hitwise, Pathmatics and several startups in digital intelligence.

John McLaren, who is based in Silicon Valley in California, joins Behavix as a key commercial advisor for North America’s west coast, and is a former executive at Comscore and Verto Analytics, and most recently held a leadership role at Measure Protocol.

Hannu Verkasalo, chief executive officer at Behavix, said: “Each of these individuals brings deep relationships, sharp commercial instincts and decades of experience from the world’s most recognised research and data companies.

“Their joining Behavix is both a validation of our model – and a catalyst for the next phase of our growth.”