Through the strategic partnership, the companies will jointly deploy Behavix’s SDK tool across Shareparty’s opt-in panels, supporting insight into consumer behaviour across mobile apps, websites, e-commerce platforms, advertising touchpoints and digital media.

Specifically, the partnership between Behavix and Shareparty Insights will provide the infrastructure to track digital behaviour across major Asian mobile platforms and operating systems, and measure campaign exposure and effectiveness on social, video, display and affiliate advertising.

Other features of the agreement include finding mapping shopper journeys across omnichannel, last-mile delivery, pure-play e-commerce and direct-to-consumer platforms, gaining insights on local and global competitors’ performance in Asia and allowing survey re-contact and profiling through behavioural triggers and cohort segmentation.

Shareparty Insights is an online panel and market research company headquartered in Taiwan, with operations across key Asian markets and offering survey research and custom panels.

Behavix is a provider of opt-in, cross-platform behavioural data and has offices in Helsinki, New York and London.

Tatt Chen, chief executive at Shareparty Insights, said: “Joining forces with Behavix gives us an incredible opportunity to move our business into a new frontier.

“Expanding our ability to passively collect and enrich behavioural data across all digital platforms is a game-changer for our clients.”

Hannu Verkasalo, chief executive and co-founder at Behavix, added: “I’ve known Tatt Chen and his team for close to 15 years, and I’ve always admired their local market knowledge, integrity and ambition.”