Horizoom has a growing panel infrastructure in Germany and Austria. The company has added Behavix’s measurement technology to its panels’ desktop and mobile environments, meaning that opted-in panellists will contribute behavioural data.

The resulting data can be used to improve sample quality and profiling and support new syndicated and custom data products.

Jonathan Heinemann, chief commercial officer and member of the executive board at Horizoom, said: “By integrating Behavix technology, we can combine declarative survey data with real behavioural signals from participants. This opens up new opportunities for deeper audience understanding, more precise audience targeting, and entirely new research products for the German-speaking market.”

Hannu Verkasalo, founder and chief executive, Behavix, said: “The strongest panel companies will not remain mere providers of survey samples. They will become behavioural intelligence platforms, combining trusted respondent relationships with signals collected in compliance with data protection regulations.”

Behavix has also appointed Joaquim Bretcha (pictured), formerly of Esomar and Netquest, to support its collaboration with industry associations and standardisation bodies, its work with users of behavioural data and its ongoing expansion, with panel companies and audience partners integrating the Behavix SDK (software development kit).

“Joaquim understands both the heritage and the future of the insights industry,” said Verkasalo. “He has spent his career helping the research community modernise, globalise, and professionalise. For Behavix, his guidance will be invaluable as we work with industry associations, strategic data users and panel partners to define what responsible behavioural data collection and usage should look like in the next decade.”

Additionally, the company has launched a set of behavioural data feeds across mobile and desktop, covering international markets. Underpinned by its online measurement technology, they offer new and expanded datasets around e-commerce and m-commerce, streaming media usage and digital advertising exposure.

The feeds include, for example, coverage of online shopping journeys, such as product browsing, search behaviour, cart and checkout events, retailer and marketplace activity and product-level metadata.

Verkasalo described the launch as “a major milestone”, and added that the move would deliver “structured, enriched, privacy-safe” behavioural intelligence, including in areas historically difficult to measure, such as walled gardens and in-app journeys.