Parshall, who joins from iJento, will work with engineering, data science, professional services and account management teams to expand the company’s analytics product offerings.

Pelin Thorogood, president and CEO of Anametrix, said: “Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics.

“His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”