NEWS10 October 2012

Anametrix gets $4.4m for ‘next generation’ predictive analytics

Financials North America

US— Digital analytics platform Anametrix has been awarded $4.4m in a series A funding round from growth equity fund TVC Capital.

The firm will use the funding to invest in sales and marketing efforts and to fuel product innovation, especially in developing its next generation of predictive analytics tools. As a result of the funding, TVC Capital’s managing partner Steve Hamerslag will take a seat on the Anametrix board.

Blaise Barrelet (pictured), co-founder and CEO at Anametrix, said: “Our series A funding enables us to scale sales and marketing efforts to exploit the increasing market demand for digital analytics and to fuel product innovation, particularly in next-generation predictive analysis for marketers.”

The firm was formed in 2010 and is headquartered in San Diego.