Atasova is a recent graduate of Kennesaw State University and has a background in psychology, data science and applied statistics.

Scott Layne, president of The Marketing Workshop, said: “Over the past several years we have consistently experienced demand for advanced analytics as it relates to behavioural and attitudinal information. In response to the demand we have had great success in identifying and adding statisticians to our team. Lena’s energy and passion for statistics complements our desire to build our sciences competency.”