NewtonX updates B2B platform to include synthetic personas
The ‘Hub’ platform integrates primary research with synthetic personas, data analysis and reporting.
The platform allows users to conduct AI-moderated research, create survey segments and ask plain-language questions of their survey and research data.
NewtonX said the combination of primary B2B research data and synthetic personas would offer faster and cheaper B2B insights within one platform.
The company’s synthetic personas are based on eight years of its behavioural attitudinal and professional data from verified B2B professionals.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments