As well as leading the firm’s UK-based researchers and consultants, Anand (pictured) will be responsible for managing the international qualitative work for one of the firm’s clients, an unnamed CPG company.

Anand has spent the past eight years working as an independent consultant for clients including Dive, Sunsilk, Knorr, Dell and Huggies.

Firefly Millward Brown’s UK CEO Cecile Conare said: “I am delighted to welcome Audrey Anand to our team. her considerable expertise in planning will be a key asset to the ongoing delivery of the superior quality research techniques that give our clients the insight they need to illuminate the way ahead in their own complex markets.”