NEWS24 April 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Audience insights provider Affinio will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.
Gnip, recently acquired by Twitter, is a provider of social data. By integrating Gnip’s search capability, Affinio has announced that it will be able to “reveal insights into the affinities of different audiences who have already self-segmented through the use of common hashtags, content and keywords”.
“We know that simply using a keyword, hashtag or sharing an article doesn’t mean you are necessarily passionate, per se, about a particular topic” said Tim Burke, CEO of Affinio. “However, combining tweet content with Affinio’s Affinity Graph technology allows us to better understand and uncover an audience’s real interests and the context of their tweets, which ultimately leads to higher accuracy, and ROI for organic and paid targeting”.
More information can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
DP Analyst
£30000–38000
Resources Group
Research Manager – Technology Research – Fully remote Agency!
£Strong according to expereince + bonus + strong benefits
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Featured company
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments