NEWS19 November 2018

Baron joins Affinio executive team

Data analytics Media News North America People Technology

CANADA – Marketing strategy platform Affinio has appointed TagMan co-founder Jon Baron as its first chief revenue officer.

Jon baron affinio_crop

Baron (pictured) joins the company from enterprise software platform Bamboo Rose, where he was president. He co-founded TagMan in 2009, serving as chief executive until 2014, and later became chief revenue officer at IgnitionOne.

At Affinio, Baron will be responsible for the company’s market strategy and customer success, leading executives in partnerships, growth and marketing. He will report directly to Tim Burke, Affinio’s chief executive.

Burke said: “Jon’s expertise and substantial success in bringing disruptive technology to enterprise brands makes him uniquely qualified to help our customers propel their business forward in a world of constant and rapid change.”

Established in 2013, Affinio’s platform is based on AI-graph technology that mines relational network connections within social audiences.