NEWS25 September 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
CANADA – Analytics company Affinio has launched Aton, an augmented analytics platform to help clients gain insights from the data across the business.
Aton analyses data across the first-party infrastructure – including website data, purchase transactions, CRM, data lake or any other data source – and uses Affinio’s AI-based segmentation and visualisation tech to identify common customer patterns. These include purchase behaviour, content consumption, web surfing patterns or travel preferences.
Tim Burke, Affinio co-founder and CEO, said: “Aton is the platform that will allow enterprises to democratise data science across their organisations and gain an unprecedented level of performance from their data assets.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Resources Group
Senior Quant Project Manager – Remote working – Health and Social
Up to £42,500 + Benefits
Spalding Goobey Associates
Research Manager – Quant – Strategic Insight Agency
£41,000–£47,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments