NEWS2 December 2013

Added Value names Kenneth Lee as new MD for China

CHINA — Added Value, the global brand development and marketing insight consultancy, has named Kenneth Lee as its new managing director for China.

Lee, previously of Nielsen, is based in Shanghai and will be responsible for overseeing the operations of three offices in China.

Katie McClintock, CEO of Added Value, Greater China, said: “Having a marketing veteran like Kenneth who brings unparalleled industry expertise and in-depth knowledge of the rapidly-evolving Chinese market will help us to deliver even more to our clients. His appointment is further evidence of our commitment to delivering strategic marketing that works.”