Accelerant Research buys Voccii

Accelerant specialises in customer loyalty, product development, customer satisfaction measurement, modelling, tracking, qualitative research and brand analytics.

Founded in 2012 by Gayle Ireland, Voccii offers qualitative and quantitative research, working with local, national and international clients.

Both companies are headquartered in Charlotte, North Carolina.

The terms of the acquisition have not been disclosed. The merger transition begins with immediate effect and is set to be finalised by the end of 2023, Accelerant said in a press release.

Paul Rubenstein, founder and senior partner at Accelerant Research, said: “The addition of the Voccii team of seasoned research rockstars to Accelerant’s staff will help our brand continue to deliver high quality, top-notch research to our clients.”

Gayle Ireland, founder, Voccii, adds: “As I move toward retirement, it’s wonderful to know that the brand I’ve worked so hard to make successful will live on as part of Accelerant Research.”