NEWS18 February 2015
UK — 72Point and One Poll have launched a multi-platform content (MPC) package.
The package combines market research with print, broadcast and digital elements, as well as social media add-ons.
72Point, a PR survey specialist, has spent the last year developing its infrastructure to deal with an MPC offering, building a new digital team along with a radio arm to complement its position in the print market.
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