Maicon (pictured) joins the firm from Wing, the multicultural division of WPP’s Grey Group, where he was head of strategy and worked with clients including Pantene and Goya Foods.

Before his time with Wing, Maicon had spells with creative agencies including Berlin Cameron and StrawberryFrog where he worked with Coca-Cola, Heineken, P&G, Calvin Klein and Microsoft.

At 360i he will be responsible for leading the agency’s insights and planning team, which examines human behaviour and interaction between marketers and consumers.

Sarah Hofstetter, SVP of emerging media and brand strategy at 360i, said: Our insights and planning team has been ahead of the curve in developing actionable insights that help brands find a unique currency and value in people’s lives.

“Lee will help us expand our efforts to create compelling consumer experiences that resonate and deliver brand impact.”