$22m funding for blog-watcher Visible Technologies
The funding was led by Investor Growth Capital, the growth-stage venture capital arm of investment house Investor AB, along with existing investors Centurion Holdings, Ignition Partners, In-Q-Tel and WPP.
Matt Krna, vice president at Investor Growth Capital, said: “Many solution sets give the ability to listen but fail to provide what’s really needed – the power to transform social data into strategic programmes and tactical plans. Visible Technologies has defined itself as a clear category leader through its strong technology solution set, best-in-class customer service and proven success delivering actionable social media intelligence.”
Last year, Visible Technologies bagged an undisclosed investment from the CIA’s investment firm, In-Q-Tel, and a $2m cash injection from WPP.
It was the third time WPP had invested in the blog-watcher, following deals in 2007 and 2006.
Visible Technologies is led by Dan Vetras (pictured).
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments