A new investor, Advance Publications, the owner of magazine publisher Conde Nast, a host of daily newspapers and several cable TV channels, joined existing financiers General Catalyst Partners, Mohr Davidow Ventures and Northgate Capital in raising cash that Visible Measures will use to accelerate the development of its social video and analytics platform, increase sales staff and support its existing infrastructure.

Brian Shin (pictured), the firm’s founder and CEO said: “DAG Ventures and all of our investors have been incredible partners for us as we have grown so dramatically. Advance Publications, with their incredible breadth of media properties, will be an excellent partner to help us increase the scope of our offerings.”

Advance Publications’ SVP of strategy and corporate development Andrew Siegel said: “We believe that the application of data and analytics will be the catalyst to shift billions of TV ad dollars online over time. Visible Measures is uniquely positioned to deliver Google-style ROI measurement across the increasingly sought-after segment known as ‘earned media’.”