NEWS6 October 2009

Visible Measures tops up $10m financing round

Financials North America

US— Web video measurement firm Visible Measures has added to the $10m in funding it received earlier this year through an additional investment by DAG Ventures.

The size of DAG’s cash injection has not been disclosed but is likely to take the total raised to date by the Boston-based research business past $30m.

“We are delighted to welcome DAG Ventures to the team,” said Visible Measures chief Brian Shin (pictured). “This additional funding will further support our expansion and help to broaden our relationships with the world’s largest brand advertisers and internet video publishers.”

The company has developed separate offers for publishers and advertisers that track and report the viral reach and audience engagement of web-based videos.

Visible Measures has also appointed a new chief financial officer, Tom Brennan, who co-founded and led the professional services automation firm OpenAir through three rounds of financing and its sale NetSuite in June last year.