NEWS3 October 2012

11Ants Analytics appoints US reseller

North America

US— New Zealand-based 11Ants Analytics has struck a reseller agreement with US data mining, predictive analytics and text mining agency Elder Research.

Under the terms of the agreement, Elder will resell 11Ants’ suite of products including the churn analyser and customer response analyser products.

John Elder, chief executive at Elder Research, said: “This agreement expands the portfolio of solutions we can offer clients. The 11Ants Analytics products are very powerful and easy to use. Their proprietary analytics technology greatly simplifies businesses adoption and deployment of predictive techniques.” 

11Ants Analytics’s director of business development Tom Fuyala added: “This agreement will help us gain further traction in the US market. Elder Research is very highly regarded in the predictive analytics field and John Elder is internationally renowned, so they make for a great partner.”