FEATURE10 October 2016

Busting the blockers

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Asia Pacific Features Impact Mobile

ASIA – Mobile internet is big business in Asia, but mobile adblocking has seen huge growth in the region. Will the rest of the world follow? By Bronwen Morgan

The creation in 2014 of a ‘mobile- friendly sidewalk’ – a 30m lane intended exclusively for people using their phones while walking – in the Chinese city of Chongqing was just one sign of the emergence of Asia’s mobile-first ...