Crawford Hollingworth, global chair and founder, The Behavioural Architects
To sing very, very loudly about the human advantage in an AI world as the AI ashes settle (Is This What We Want by Paul McCartney et al, perhaps?).

Sabine Stork, senior partner, Thinktank Research
To work less in general and only on projects/for clients whose values align with mine. In theory at least. In practice it’s not always so clear-cut.

Babita Earle, international managing director, Zappi
I would like to slow down and be more intentional. In a year defined by speed – in technology, in decision-making, in consumer change – I want to ensure I’m creating more space to think deeply and long-term, not just react quickly. I am also thinking about how I can continue to give back to the industry that has been a wonderful place to grow my career.

Danielle Todd, director, The Forge
At the Women in Research Fall event, Rashmi Van de Loenhorst talked about being ‘wildly hopeful’, and that beautifully captures what I want 2026 to be. Assume positive intent, focus on the wins and pour hopefulness into everything you do. Which I think is beautiful advice both personally and professionally.

Suzy Hassan, managing director and co-founder, Potentia
My New Year’s resolution is to carve out more time for strategic reflection. As a founder of a business, a mum of two and stepmum of two, it’s so easy to get caught up in the day-to-day. Taking time to step back and reflect will ensure I’m not just reacting to our daily challenges, but proactively creating opportunities by driving the new products and services that we are bringing to the market next year at Potentia, and also within my family life.

Amanda Roberts, qualitative researcher, consumer strategy, Sky
I’m terrible at New Year’s resolutions. On 1st January, I always make a long list of well-intentioned goals for the year. But I never stick to them, and then berate myself – inevitable when you’re a perfectionist.

In 2026, my resolution should be no resolutions. Maybe if I don’t set any, I'll actually achieve more...

Matilda Andersson, managing director, Truth Consulting
To stop being so hard on myself. Failure is useful; regret isn’t. 

Christopher Barnes, president, Escalent
To tell everyone that you can’t use the same old stat testing on synthetic data.

James Endersby, chief executive, Opinium
To keep pioneering human-first insight, blending world-class talent with smart tech to deliver clarity when it matters most.

Kelly Beaver, chief executive officer UK and Ireland, Ipsos
In 2026, I am committed to supporting the wider industry in our quest to match bold AI innovation with equally rigorous standards. We must lead with transparency, protect data integrity and ensure human insight guides every technological leap. We want to ensure progress enhances trust, not erodes it. 

Marie Ridgley, chief executive, UK insights division, Kantar
AI is already helping me free up time for what matters. The next step for me is to make reaching for Copilot second nature – to work towards being truly AI native. In a similar vein, I want to focus on helping clients accelerate their own AI journeys to unlock deeper insights that drive real progress towards their objectives and transformation.

Frédéric-Charles Petit, chief executive, Toluna
To ensure that both internal teams and clients continue to embrace AI as the most profound opportunity our industry has seen since its creation.