NEWS22 October 2019
UK – Data and analytics firm Dun & Bradstreet has launched the Lattice Campaigns App for LinkedIn, following its acquisition of B2B customer data platform (CDP), Lattice Engines, earlier this year.
The new app means D&B Lattice customers can improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn ads.
Customers can combine first and third-party customer data, uncover account and contact insights and use AI to segment buyers and deliver hyper-targeted engagement across display, web, email, CRM and now social channels.
Michael Bird, president of sales & marketing solutions at Dun & Bradstreet, said: “When Dun & Bradstreet acquired Lattice Engines, we were building on an existing partnership of the world’s most comprehensive B2B data and the leading B2B customer data platform.
“This is the first in a series of innovations we’re quickly bringing to market to power more effective and efficient digital marketing, demand generation and sales acceleration programmes.”