Nielsen expands mobile campaign measurement reach to UK
In addition to the US and Canada, mobile campaign measurement will now be available in the UK, France, Germany, Italy and Australia, with Brazil to launch by the end of the year.
“We have enabled the marketplace to transact on media with the highest quality, independent, apples-to-apples metrics across all devices,” says Nielsen EVP for Global Watch Product Leadership, Megan Clarken.
“Adding mobile measurement to Digital Ad Ratings allows us to bring this same level of comparability to more markets, enabling a deeper understanding of campaign effectiveness.”
The offer is intended to allow for a clearer picture of how online and mobile interact together and independently, in a way that is comparable to TV.
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