Kantar invests in digital media intelligence firm
BIScience, provider of AdClarity, is a data analytics firm specialising in platforms for cross-channel and multi-country digital media monitoring, planning and optimisation. The firm employs around 35 people and is based in Tel Aviv with an office in New York; clients include Conduit, Digilant, Funbox, Matomy and the Media Initiatives Group.
The investment will see Kantar Media and BIScience collaborate on cross-media and digital solutions. Terms of the deal have not been disclosed.
“Digital and programmatic are increasing in importance, and adding BIScience’s capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate,” said Andy Brown, chairman and CEO of Kantar Media (pictured).
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