New business Archive

News17 March 2023

Route invites bids for OOH measurement contract

Out-of-home (OOH) audience measurement organisation Route has issued an invitation for partners to design a measurement system for poster and screen-based OOH advertising.

News16 March 2023

Stravito releases project management tool

Stockholm-based enterprise insights platform Stravito had launched a new research management tool.

News13 March 2023

Kantar, Audiense and Coca-Cola release analytics tool

Kantar has launched a consumer research tool developed through its open innovation ecosystem iLab in partnership with audience research firm Audiense and The Coca-Cola Company.

News13 March 2023

Leger and Ressac launch digital performance brand

Canadian market research company Leger has created a research-driven digital performance agency with its digital and content subsidiary Ressac.

News13 March 2023

InSites Consulting renamed as Human8

Liam Kay

Global consumer insight company InSites Consulting is rebranding as Human8.

News8 March 2023

NPD Group and IRI adopt new name

Consumer behaviour firms Information Resources, Inc (IRI) and The NPD Group have rebranded as Circana following their merger last year.

News7 March 2023

HubSpot launches AI tools

Customer relationship management platform HubSpot has created two AI products aimed at marketers.

News7 March 2023

Ocado agrees customer data deal with The Trade Desk

Global advertising technology business The Trade Desk has partnered with online supermarket Ocado to provide direct access to customer data to support advertising campaigns.

News6 March 2023

Yext launches generative AI tool

Research platform Yext has released a new artificial intelligence-powered content management system that automatically generates its own material.

News6 March 2023

Schlesinger Group rebrands to Sago

Research and data company Schlesinger Group has changed its name to Sago.