All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion
Know your must-haves and delighters
The KANO model, published in 1996, still provides a state-of-the-art approach to generating insights for new product development, customer loyalty, and marketing communications, says Frank Hedler of Simpson Carpenter.
Frank Hedler
Opinion
Ditch the PowerPoint and build the data product
Research buyers now demand the ability to consume data on demand, derive their own ad-hoc insights and share these via intuitive interfaces with non-analytical audiences. PowerPoint is dead, this is the era of the data product.
Frank Hedler
Opinion
And the winner of Euro 2016 will be…
Can Machine Learning algorithms predict who is going to win Euro 2016? The recent buzz around ML and AI certainly suggests there are no boundaries for our ability to automate, optimise and predict, but it also requires modelling expertise and creativity says Frank Hedler.
Frank Hedler
The population of England and Wales has risen by more than 3.5 million in the past decade and is increasingly agein… https://t.co/iixrsWbDxO
Disqo partners with Adelaide https://t.co/DcbCfA9SBK #mrx #marketresearch
Just one in six young people flag harmful content online https://t.co/Fino8YRgEu #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Associate Director – Media / Audience measurement – Project Management and Delivery
Up to £50,000 + Excellent Benefits
Resources Group
Senior Research Executive – Specialist Boutique Research Agency
£28–33,000 + bonus + good benefits
General Medical Council
Research Manager (2 year fixed-term) (GMC3907)
£27,708 to £39,788
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Director – Media / Audience measurement – Project Management and Delivery
Up to £50,000 + Excellent Benefits
Resources Group
Senior Research Executive – Specialist Boutique Research Agency
£28–33,000 + bonus + good benefits
General Medical Council
Research Manager (2 year fixed-term) (GMC3907)
£27,708 to £39,788
The population of England and Wales has risen by more than 3.5 million in the past decade and is increasingly agein… https://t.co/iixrsWbDxO
Disqo partners with Adelaide https://t.co/DcbCfA9SBK #mrx #marketresearch
Just one in six young people flag harmful content online https://t.co/Fino8YRgEu #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Director – Media / Audience measurement – Project Management and Delivery
Up to £50,000 + Excellent Benefits
Resources Group
Senior Research Executive – Specialist Boutique Research Agency
£28–33,000 + bonus + good benefits
General Medical Council
Research Manager (2 year fixed-term) (GMC3907)
£27,708 to £39,788
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Perhaps one of the most perfectly peaceful places I have ever been https://t.co/2pUlMtClWB
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON