The mind’s eye
BBC One’s Inside Out London featured a nice segment on neuromarketing and eye-tracking research yesterday, with some interesting footage and interviews with Iain Janes of Eyetracker, Gemma Calvert of Neurosense, Richard Malton of JCDecaux and Robin Wight of ad agency WCRS.
“The future for market research is open to any kind of technology that will help advertisers understand what really motivates us at the most basic level,” said presenter Jo Good. Can’t argue with that.
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