OPINION18 June 2019
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Insight & Strategy
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OPINION18 June 2019
AI Behavioural economics Data analytics Media Opinion Privacy Social media Technology Trends
The first in a new series of 30-minute podcasts from the MRS Delphi Group. Aji Ghose from Sky, Cordelia Hay, Britain Thinks, and Colin Strong, Ipsos discuss the impact that fake information online is having on customer insight, and what the research industry should do about it.
Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and traditional research can work better together, or fail spectacularly.
The host is Christian Walsh, digital director at the Market Research Society (MRS).
Find out more about the MRS Delphi Group and download free reports on trust in technology, data privacy and how to build an insight-driven organisation.
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