NEWS11 March 2011

Zogby International rebranded as Ibope embarks on US expansion

M&A North America

US— Pollster Zogby International has been rebranded Ibope Zogby International as the firm’s Brazilian majority owner expands into North America.

Ibope (the Brazilian Institute of Public Opinion and Statistics) bought a 51% stake in Zogby last January. The two companies had already been working together for more than a year. Terms of the deal were not disclosed, but a Zogby spokesman said at the time that the Ibope’s investment was “in the millions”.

Marcia Cavallari, the Brazilian firm’s CEO, said: “With this integration, Ibope establishes itself as the premier research group and reference point with a unique knowledge of the whole Americas.”

John Zogby (pictured), chairman of the board at Ibope Zogby International, added: “This merger represents an opportunity for growth and opens an exciting new chapter for us. We have an opportunity to develop new products and expand our reach into some of the fastest growing markets in Central and South America.”