Buijs (pictured) joins the company after leading the sales team at software company Alpega Group for the past three years. Zinklar says that this addition to the sales team shows its commitment to accelerating its expansion into new markets, with a special focus on the United States.

Buijs has extensive experience of driving the growth of SaaS (Software as a Service) with companies such as Box.com or PTC, both based in the US. He also led sales teams at Transperfect, one of the world’s largest language services companies.

Now, as vice-president of sales at Zinklar, Buijs will use his experience to expand the sales team and enable faster growth in the most relevant international markets, including Europe, UK, Latin America and the US in particular.

“We continue adding talent to the team to keep democratising access to all the market research that companies need to make sound decisions,” said Borja Ormaechea, co-chief executive and founder of Zinklar. “Additions like Jeroen bring us closer to our goal of having the most competitive team in the industry to fulfil our mission of helping more organisations grow by improving their decision making.”

Zinklar is currently in the middle of an expansion process, on the verge of closing a Series A investment round that will serve to reinforce its commercial strategy, accelerate the development of its insights platform and expand overseas.