Zenith and Nielsen sign local TV ratings agreement

The renewal will provide Zenith with continued access to Nielsen’s local currency television ratings data across all 210 designated market areas. 

Zenith will leverage Nielsen’s suite of local TV services, including Nielsen Local TV View and Nielsen Scarborough for its media planning and buying process. 

“At Zenith, we believe in having access to the most accurate and complete measurement data that provides us with a total market view of local TV audiences,” said Joe Cerone, executive vice president of local media investments at Zenith.

“Nielsen is making substantial investments in its local measurement solutions, and we look forward to the evolution of the market currency combining the best that panels, return path, census data, OTT and other sources have to offer to measure the total viewing audience.”