Carr was previously vice-president, strategic client partner at Kantar. Before that he held a number of roles at Kantar Millward Brown.

He will work closely with key clients to help transform global client processes and be a key liaison between the business and its clients.

Ryan Barry, ZappiStore chief revenue officer, said: “Jared brings in a strong background in analytics and a hunger for technology. We are excited to have his involvement to help us lead our clients to adopt better insights processes and continue to innovate.”