Findlay (pictured) has spent the last 10 years at Nielsen, most recently as director within the innovation practice.

In the new role, he will be responsible for the company’s portfolio of innovation IP partners, including MMR, Buzzback, MARC and Consensus Point.

Babita Earle, executive vice-president for strategic partnerships at ZappiStore, said: “Tristan’s appointment reaffirms our passion for cultivating meaningful and profitable partnerships. We are optimistic about further developments in this space, ensuring we can double down on our work alongside the market to future-proof the world of research.”