The ‘Insiders’ programme has been designed with the aim of encouraging collaboration among client-side insight teams.

Members will be able to contribute ideas to inform ZappiStore’s product development, and will receive benefits such as networking and tickets to market research conferences.

Ryan Barry, chief revenue officer at Zappi, said: “Our aim for the programme is to provide support, information, and the tools to allow insights teams at clients to find ways to innovate for growth.  I’m excited that we’ve created a program that will do exactly that.”