ZappiStore appoints Yanhs to marketing role

Based in Boston, US, Yanhs (pictured) will build ZappiStore’s marketing strategy and manage the marketing team in its London headquarters, while also working closely with the sales and technology teams in Chicago, Portland, Cape Town, Sao Paulo, Mexico City, Hamburg, Paris and Singapore.

He will help ZappiStore develop partnerships with agencies such as Kantar Millward Brown and System1 Research. As well as working at Lego, he has held leadership roles at EF and Bain & Company.

Chief revenue officer Ryan Barry said: “His experience in both B2B and B2C marketing will play a critical role as we continue to evolve our creative and innovative testing solutions.”

Ovaere left ZappiStore early this year to join home improvement service, Opun, as chief marketing officer.