NEWS6 September 2016
CANADA – Former McDonald’s consumer insights lead, Joseph Chen, has joined the market research tech company ZappiStore as vice-president for the Canadian market.
Prior to joining McDonalds, Chen worked in the insights departments for Hershey, Unilever, Kraft Foods as well as for agencies Millward Brown and Ipsos.
Ryan Barry, Americas senior vice-president, said: “We are thrilled to have a strong leader in the Canadian market, which has been so great to us these past few years. Joseph will help our business partners and clients get the most out of automation, now and into the future.”
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