YouTube founders buy Tap11 social media analytics platform
Tap11 becomes part of Hurley and Chen’s new vehicle, AVOS, which recently acquired the social bookmarking site Delicious from Yahoo.
Hurley said: “Our vision is to create the world’s best platform for uses to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyse their links’ impact in real-time.”
Tap11 CEO Adam Zbar will stay on with the company as head of business operations and strategy while chief technology officer Braxton Woodham will become head of engineering at AVOS. The company is located in San Mateo, the small Northern California town where Hurley and Chen started YouTube.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments