The Yorkshire-based agency specialising in children and families research will help the Trust discover more about young people’s motivation to participate in sport.

“We wanted to get involved in the Youth Sport Trust because it fits with our values and what we are trying to achieve,” said Platypus founder director Joanne Cliff (pictured).

Phil Chamberlain, director of policy and communications at the Youth Sport Trust, added: “We are committed to improving the lives of young people and it is great to see that Platypus share our values.”