NEWS15 September 2014

Platypus hires Hallmark’s insight manager as director

UK — Karen Chaudhari, the former insights manager for Hallmark Cards, has joined children and family market research agency Platypus as associate director.

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Chaudhari will be responsible for leading research projects, developing approaches and techniques and implementing business development strategies, drawing on her previous B2B and B2C market experience.

Before joining Platypus, Chaudhari worked as consumer insights manager where she headed Hallmark’s family consumer closeness research programme, aimed at gaining better understanding of the day-to-day lives of consumers.