NEWS10 March 2010

YouGov Siraj and Analyseize strike partnership

M&A Middle East and Africa

JORDAN— YouGov Siraj has signed an agreement with Jordanian market research agency Analyseize to work together to provide research services in Jordan.

The two firms will conduct joint research projects, exchange data and expertise and develop tailored products.

YouGov Siraj CEO Iman Annab said: “The speed and accuracy of our research has already resulted in a positive response to our products from clients of various industry sectors in the Arab world; however, this collaboration with Analyseize represents a major opportunity to grow our business and build on our existing panel in Jordan.”

Analyseize Research managing director Ghuzayyah Hijazi added: “We are confident that teaming up with YouGov Siraj will facilitate our efforts in providing our clients with a proprietary look at more markets, and fulfil their aspirations in the field of research more accurately and in less time.”