The two firms will conduct joint research projects, exchange data and expertise and develop tailored products.

YouGov Siraj CEO Iman Annab said: “The speed and accuracy of our research has already resulted in a positive response to our products from clients of various industry sectors in the Arab world; however, this collaboration with Analyseize represents a major opportunity to grow our business and build on our existing panel in Jordan.”

Analyseize Research managing director Ghuzayyah Hijazi added: “We are confident that teaming up with YouGov Siraj will facilitate our efforts in providing our clients with a proprietary look at more markets, and fulfil their aspirations in the field of research more accurately and in less time.”