Yabble creates research plugin for ChatGPT

The plugin works by using the combined knowledge of ChatGPT, social media and global trend data to create an AI-generated audience to answer research questions.

The result is that data collection and analysis can be carried out almost instantly using ChatGPT.

Yabble was founded in 2017 in Wellington, New Zealand, and also operates in Australia and the US.

Kathryn Topp, chief executive at Yabble, said: “The power of generative AI is changing our industry immeasurably every day.

“The plugin truly is a game changer for the insights industry. We’re excited to see how this democratises and shifts people’s approach to insights.”