Yabble was founded in 2013 by Kathryn Topp (pictured, left) and Rachel O’Shea (pictured, right).

The company’s software-as-a-service platform is used to build surveys, run customer research communities and access reporting.

Yabble will use the funding to expand its business internationally, with an initial launch planned for the Australian market ahead of expanding to the US.

In the last 12 months,Yabble has increased the size of its product and engineering teams, received support from Callaghan Innovation to fund research and development, released its ‘Hey Yabble’ platform into open beta, and appointed staff in Australia and the US.

Funding was led by existing investor Hillfarrance, and included Movac, New Zealand Growth Capital Partners and Enterprise Angels.

Rob Vickery, managing partner, Hillfarrance, said: “Kathryn, Rachel, and the rest of the team at Yabble are using this capital to conquer new markets, pioneer new technologies, and grow their global workforce.” 

David Beard, partner, Movac, said: “We’re excited to support Yabble in its latest funding round, which aims to roll out the new AI-based insights tool Hey Yabble.

“The company is getting significant interest from within New Zealand and overseas, which provides strong evidence of customer demand. This funding will allow Yabble to expand further into Australia and the US as it looks to grow its offshore customer base.”