NEWS6 September 2016

Xaxis’ plista acquires Linkpulse in Norway

Europe M&A News

UK – WPP-owned data-driven native ad company, plista, has bought content analytics company Linkpulse for an undisclosed amount. 

Oslo Norway_crop

The purchase follows the two companies working closely together for the past two years.

Based in Oslo, Norway, Linkpulse works with more than 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts.

This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities. WPP has set a target of 40-45% of revenue to be from digital in the next five years.