17 August 2012
WPP to buy consumer participation firm Ascentum
CANADA— WPP has announced that Hill+Knowlton Strategies Canada is acquiring consumer participation specialists Ascentum, in an attempt to increase its digital capabilities for clients.
Founded in 2003, Ascentum, which is based in Ottawa, is a full-service consultancy that helps government, business and not-for-profit clients work with stakeholders via online, in-person and social media-based strategies and tools. Terms of the deal were not disclosed.
Pictured is WPP CEO Martin Sorrell.
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