WPP invests in Leading Smart for third time
It is the third time WPP Digital has invested in the company, the first being in 2010, and continues WPP’s strategy of developing its services in fast growing markets and sectors such as Greater China.
WPP has invested in a series C preferred share round in Leading Smart alongside CBC, KPCB and Redpoint Ventures.
Moment Systems was founded in 2006 in Beijing and employs around 280 people. It entered a partnership with WPP-owned research agency Millward Brown in 2009.
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