This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 26 November 2015

Millward Brown and Moment Systems to measure digital ads in China

CHINA— Millward Brown has signed a licensing agreement in China with Moment Systems, to provide digital ad measurement services.

Under the agreement Millward Brown will provide its clients with digital advertising monitoring system developed by Moment, using its database of around 250 million Chinese internet users. The two companies will also work together to develop new digital research and planning solutions.

Wei Zhu, CEO of Moment Systems, said: “With digital marketing, advertisers are making more demands on the transparent, continuous and innovative measurement for branding. The cooperation… will give advertisers much more confidence in their digital campaigns.”

Millward Brown said the alliance would allow it to measure reach and frequency, as well as the impact on metrics such as awareness, attitudes and purchase interests, using its existing Dynamic Logic measurement tools.

Follow us on
Follow us on Twitter

Readers' comments (1)

  • Gosh, are they working with the Chinese government?

    Unsuitable or offensive? Report this comment

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the first and sixth letters of the word: CORNMARKET