NEWS16 April 2015

WPP acquires Medialets

M&A North America

US — WPP has bought mobile ad tech company Medialets for an undisclosed amount.

Medialets’ technology helps marketers manage and measure the return on investment of mobile ad campaigns and was founded in 2008.

Its clients include American Express, HBO, Johnson & Johnson and Sky Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London.

This is the latest acquisition in WPP’s strategy of investing in fast growing sectors such as digital.